An idea worth coming back to

Save it waits it's ready.

Save any link — a reel, a thread, a video — and it waits out of your feeds until you're ready for it. No pile of open tabs, no dead links buried in chats.

9:41●●●

Boards

Your saves, organized
Interior Moodboard
Weeknight Recipes
Reading List
Travel 2026
Gym Programs

Features

Built to hold onto what matters.

A save-for-later app, minus the graveyard.

Saved

Save any link, in one tap

A reel, a thread, a video, an article — send it to Swell from any app and it's saved. No copy-pasting into notes, no bookmark folders.

Ready to revisit

It resurfaces, instead of piling up

Feeds and tabs are where good links go to die. Swell holds onto yours and brings them back one at a time, when you'll actually use them.

Boards, for organizing your saves

Group saves into boards — by topic, by project, by whatever makes sense to you. Custom cover photos included.

PUBLIC

Shared & public boards

Build a board with friends, or make one public so anyone can follow it. Discover what other people are saving — browse it the same way you browse your own.

How it works

Three steps, then it's out of your hands.

1

Save any link

A reel, a thread, a video — from any app, in two taps.

2

It waits here

Out of your feeds, out of your open tabs, out of your chats.

3

It comes back

One thing at a time, resurfaced when you'll actually watch it.

Pricing

Simple pricing.

Free to start. Upgrade whenever your saves outgrow it.

Free

£0

  • Save & resurface your links
  • Up to 15 active saves at once
  • Personal boards
  • Follow shared & public boards
Get the app

Pro

£4.99 / month

  • Everything in Free
  • Unlimited saves
  • Custom boards with cover photos
  • The Grain finish — a textured premium look
  • Priority AI reading on every save
  • 7-day free trial
Get the app